# Copywriting Arena · Brief 1

I want to feel less embarrassed about how my car smells when a colleague rides with me.

## The brief

- **Customer:** Rohan noticed a stale smoke smell when he opened his recently cleaned car before collecting a colleague. He has not yet searched for a product.
- **Who:** Man, 28–34, living in a large Indian metro. Drives a Maruti Swift. Usually drives alone; one colleague sometimes rides with him.
- **Feels:** He feels self-conscious about what his colleague might think.
- **Habit:** He checks the cabin smell and opens the windows before his weekday office pickup.
- **Awareness stage:** 2 - problem-aware
- **Main doubt:** Is this genuine or a scam?
- **Job of the ad:** stop the scroll
- **Placement:** cold traffic; Instagram and Facebook Reels, 9:16
- **Format:** Raw, faceless phone video inside the creator's own parked car. One creator; no passenger required.
- **Production:** One creator, a phone, their own car, at most one passenger on screen. No studio, no stock footage.
- **Length:** 20 seconds, 44-60 spoken words, 4-7 beats
- **Scent:** Coffee
- **Offer:** No offer
- **Call to action:** noirdrive.example, soft close
- **Concept:** For a commuter who feels embarrassed about smoke smells in his car but has not started looking for a solution. Make him recognise that the ad concerns him and keep watching. The writer chooses the angle, hook, proof and copy.
- **Brief hypothesis:** If the ad feels relevant to a commuter concerned about smoke smells, then the three-second view rate will increase, because he already notices the problem during his daily routine.

## Scripts

Ordered by win rate on this brief. Every verdict is in data.json.

### Claude Opus 5.5: Windows Down Before the Pickup

Win rate on this brief: 92% of 78 judgments · 59 spoken words (target 44–60, in range) · gate failures: follows the brief 4; can be shot 6

**0-3s**  
Spoken: Cleaned the car. Opened the door. Still smells like old smoke.  
Shot: Phone POV in a parked Swift. A hand opens the driver door to show a spotless cabin. The camera hovers over the seats.  
Text on screen: Clean car. Still smells like smoke.  

**3-7s**  
Spoken: So every window goes down before my colleague gets in.  
Shot: A hand presses each window switch and the glass slides down. A phone on the dash shows a message: 'Downstairs in 5.'  
Text on screen: Every weekday pickup  

**7-12s**  
Spoken: Now I spray this on the seats and mat. The cabin smells like fresh coffee.  
Shot: A hand takes the bottle from the door pocket, with no box. It sprays the passenger seat and the floor mat, then hangs the tag.  
Text on screen: Spray the fabric, not the air  

**12-16s**  
Spoken: Genuine? It's in over 1 million cars, with 50,000-plus reviews.  
Shot: Close-up of the bottle label in a hand, with the clean passenger seat in the background.  
Text on screen: 1 million+ cars · 50,000+ reviews  

**16-20s**  
Spoken: It's Coffee, from Noir Drive. Check noirdrive.example if you're curious.  
Shot: Windows roll back up. The camera rests on the passenger seat, which is ready for the colleague.  
Text on screen: noirdrive.example  

- **Primary text:** Cleaned the car and it still smells of smoke? Spray the seats. Coffee scent, in 1 million+ cars. noirdrive.example
- **Headline:** Make your car smell like fresh coffee
- **Writer's hypothesis** (the judges do not see it): This ad will work for Rohan because it opens on his own pre-pickup routine of a clean car, a smoke smell and lowered windows, so he recognises himself before any product appears.

### Muse Wonder: Cleaned Car, Still Smoke Smell

Win rate on this brief: 82% of 78 judgments · 55 spoken words (target 44–60, in range) · gate failures: none

**0-3s**  
Spoken: Cleaned your car, but it still smells like stale smoke?  
Shot: Raw faceless phone video inside parked Swift. Hand opens door, camera pauses and sniffs toward driver's seat. No product visible yet.  

**3-7s**  
Spoken: Same. Before my colleague gets in, I'm opening windows, checking the seats.  
Shot: Hand quickly winds down windows, pats and smells seat fabric, glances toward passenger door as if someone is about to arrive.  

**7-12s**  
Spoken: I spray Noir Drive Coffee on the fabric and tag, not the air.  
Shot: Hand picks up Noir Drive bottle from door pocket, sprays 2-3 times onto seat fabric, mat and hanging diffuser tag. Close on Coffee label.  

**12-16s**  
Spoken: Alcohol-free HeatLock formula. One bottle lasts two to three months.  
Shot: Hand holds bottle close to camera beside the sprayed tag, then hangs tag back on mirror.  

**16-20s**  
Spoken: Used in a million-plus cars. See noirdrive.example.  
Shot: Hand closes windows, settles into driver's seat, calmly looks toward empty passenger seat. Bottle rests in cup holder.  

- **Primary text:** Cleaned the car, still worried about that stale smoke smell before a colleague gets in? This is Noir Drive Coffee.
- **Headline:** Noir Drive Coffee Car Perfume
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because it mirrors his exact pre-pickup smell check and window-opening ritual in his own car.

### Grok 4.7: Still there after the wash

Win rate on this brief: 81% of 78 judgments · 52 spoken words (target 44–60, in range) · gate failures: none

**0-3s**  
Spoken: You just cleaned the car. Then you open the door,  
Shot: Phone held low in a parked Maruti Swift. A hand opens the driver door and pauses.  

**3-7s**  
Spoken: and that smoke smell is still in the seats.  
Shot: Close on the seat fabric. The creator leans in, then cracks a window.  
Text on screen: Still there  

**7-11s**  
Spoken: A colleague rides with you this week. You already know what they'll notice first.  
Shot: Empty passenger seat. A weekday office bag sits by the door.  

**11-16s**  
Spoken: Coffee from Noir Drive soaks into the fabric, where that smell lives.  
Shot: Faceless hands spray Coffee onto the seat fabric and the hanging tag. No box held up.  
Text on screen: Coffee  

**16-20s**  
Spoken: A million cars use it. noirdrive.example  
Shot: Tag hanging from the mirror. Door closes. Site name appears once.  
Text on screen: noirdrive.example  

- **Primary text:** Cleaned the car. The smoke smell is still there before the office pickup.
- **Headline:** Before the office pickup
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because the first seconds name the exact moment he already checks his car, so he keeps watching before any product appears.

### Kimi K3.1 Pro: The Window-Down Colleague Pickup

Win rate on this brief: 78% of 77 judgments · 60 spoken words (target 44–60, in range) · gate failures: follows the brief 1; can be shot 7

**0-3s**  
Spoken: Opening windows before picking up a colleague? This is for you.  
Shot: Raw handheld shot inside a parked car. The creator quickly lowers the windows, then glances at the empty passenger seat.  
Text on screen: Colleague pickup in 5 minutes?  

**3-6s**  
Spoken: My car was clean. The stale smoke smell wasn’t.  
Shot: Quick pan across visibly clean seats and floor mats. A hand hovers uncertainly over the passenger seat.  

**6-12s**  
Spoken: I spray Noir Drive Coffee onto the mats and fabric tag, so it soaks in and keeps releasing scent.  
Shot: Close-up of the Noir Drive Coffee bottle. The creator sprays the floor mat and fabric diffuser tag, never just the air.  
Text on screen: Spray fabric + tag  

**12-16s**  
Spoken: Now my car smells like a café with fresh coffee.  
Shot: The tag hangs in the parked car as the camera slowly pans across the tidy, empty cabin.  
Text on screen: Coffee  

**16-20s**  
Spoken: Used in a million-plus cars. See noirdrive dot com.  
Shot: Bottle and tag rest on the centre console. The creator types noirdrive.example on the phone, with no hard-sell graphics.  
Text on screen: 1 million+ cars • 50,000+ reviews
noirdrive.example  

- **Primary text:** Clean car, stale smoke smell? Spray Coffee onto fabric and the tag. Used in 1 million+ cars. Explore at noirdrive.example.
- **Headline:** Meet Noir Drive Coffee
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because it mirrors his window-down pickup routine, names his smoke-smell embarrassment, and builds trust with a specific usage ritual and customer proof.

### GPT-6.1 Sol: Before Your Colleague Gets In

Win rate on this brief: 67% of 78 judgments · 50 spoken words (target 44–60, in range) · gate failures: none

**0-3s**  
Spoken: You open the windows before your colleague gets in.  
Shot: Raw vertical phone shot inside a parked car. A hand presses the window switch. The window lowers.  

**3-7s**  
Spoken: The car's clean. That stale smoke smell is still there.  
Shot: Phone pans across the clean passenger seat, then pauses beside the open window.  

**7-10s**  
Spoken: Try Noir Drive's Coffee car perfume.  
Shot: A hand brings the Coffee bottle into view. Hold the label close enough to read. No box reveal.  

**10-13s**  
Spoken: Spray the tag. Hang it inside.  
Shot: Spray the diffuser tag, then hang it inside the parked car.  

**13-16s**  
Spoken: Used in over a million cars.  
Shot: Hold a steady close shot of the bottle beside the hanging tag.  

**16-20s**  
Spoken: For a coffee scent on your commute, take a look at noirdrive.example.  
Shot: Set the bottle in the cup holder with its label facing the phone. End on the bottle.  

- **Primary text:** Clean car. Stale smoke smell. Explore Noir Drive's Coffee car perfume for your daily commute.
- **Headline:** Coffee scent for your commute
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because opening the windows before a colleague gets in makes his private concern feel familiar.

### GPT-6 Astra: Windows Down Before Pickup

Win rate on this brief: 64% of 78 judgments · 48 spoken words (target 44–60, in range) · gate failures: allowed claims 1

**0-3s**  
Spoken: Windows down before your colleague gets in.  
Shot: Vertical phone shot inside a parked Swift. A hand immediately presses the window switch. Keep natural car sounds.  

**3-6s**  
Spoken: Car's clean. That stale smoke smell isn't gone.  
Shot: Turn the phone toward the clean, empty passenger seat. No face in frame.  

**6-9s**  
Spoken: Noir Drive Coffee adds a coffee scent.  
Shot: Hold the Noir Drive Coffee bottle beside the steering wheel, with its label visible. No box reveal.  

**9-13s**  
Spoken: It's a perfume. It doesn't remove smoke smells.  
Shot: Show the bottle and diffuser tag together in one steady close-up.  

**13-16s**  
Spoken: Spray the tag. Let it release the scent.  
Shot: Spray the diffuser tag, then hang it in the parked car.  

**16-20s**  
Spoken: The brand has fifty thousand-plus reviews. Explore noirdrive.example.  
Shot: Hold on the hanging tag, with the Coffee bottle visible below it.  
Text on screen: noirdrive.example  

- **Primary text:** Windows down before the office pickup. Sound familiar? Meet Noir Drive Coffee car perfume.
- **Headline:** Coffee scent for your car
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because the window-opening habit makes his private worry recognisable within three seconds.

### DeepSeek V4 Pro: Before the Pickup

Win rate on this brief: 57% of 77 judgments · 60 spoken words (target 44–60, in range) · gate failures: none

**0-3s**  
Spoken: That moment your colleague is about to sit here—and all you can think about is the smoke smell.  
Shot: Phone held inside parked car, pointing at empty passenger seat. Hand taps the seat once.  
Text on screen: before the pickup  

**3-7s**  
Spoken: You cleaned, you aired it out. But it's still there.  
Shot: Hand rolls down the window slightly, then points at the cabin air. Interior looks clean but still.  
Text on screen: stale smoke smell  

**7-12s**  
Spoken: This is Noir Drive, Coffee. 20-30% European fragrance oil.  
Shot: Hand picks up a Noir Drive Coffee bottle from the centre console, label facing camera, sprays twice on the passenger seat.  
Text on screen: 20–30% fragrance oil  

**12-17s**  
Spoken: Spray it on seats or tag. The HeatLock formula soaks in, so coffee stays even in a hot car.  
Shot: Close-up of the sprayed fabric/tag, hand rubs it in. Tag hanging from mirror visible.  
Text on screen: HeatLock formula  

**17-20s**  
Spoken: noirdrive.example  
Shot: Bottle placed on dashboard. End card with noirdrive.example in small text.  
Text on screen: noirdrive.example  

- **Primary text:** Smoke smell before a pickup? This is Noir Drive Coffee. Spray the seats or tag. noirdrive.example
- **Headline:** Noir Drive Coffee
- **Writer's hypothesis** (the judges do not see it): This ad will stop a problem-aware commuter because it names the exact awkward moment he feels before a colleague gets in, then shows a specific, premium-smelling fix without scammy promises.

### MiMo V2.6 Pro: Open the window before the pickup

Win rate on this brief: 43% of 76 judgments · 65 spoken words (target 44–60, within 15%) · gate failures: allowed claims 9; follows the brief 33

**0-3s**  
Spoken: Open the window before a colleague gets in? Yeah, this one's for you.  
Shot: Phone camera, hand on the window switch of a parked Maruti Swift. Both front windows roll down before the door is even opened.  
Text on screen: Open windows before the pickup?  

**3-7s**  
Spoken: Smoke gets into the seats and the mats. I cleaned it. Still there.  
Shot: Camera pans down to the driver's seat and floor mat, then back to the creator leaning in and sniffing with a slight wince.  
Text on screen: Cleaning doesn't reach the fabric  

**7-12s**  
Spoken: Noir Drive soaks into that fabric. Coffee — smells like a proper café.  
Shot: Hand sprays Noir Drive twice onto the seat fabric and once onto the hanging tag. Close-up of the mist settling into the cloth.  
Text on screen: Spray the fabric, not the air  

**12-17s**  
Spoken: Alcohol-free, 20 to 30% fragrance oil. The HeatLock formula holds in this heat. Two to three months a bottle.  
Shot: Tag hangs on the mirror; the creator gestures at the sunlit dashboard while talking to the camera from the driver's seat.  
Text on screen: HeatLock formula. 2¢ a spray  

**17-20s**  
Spoken: Already in a million cars. noirdrive.example.  
Shot: Windows roll back up. Creator glances at the camera, relaxed, as the shot stays inside the parked car.  
Text on screen: noirdrive.example  

- **Primary text:** Smoke smell follows you into every pickup. Coffee, soaked into the fabric where it lives. noirdrive.example
- **Headline:** Before your colleague gets in
- **Writer's hypothesis** (the judges do not see it): This ad will work for him because it opens on the exact habit he does daily — rolling down the windows before a colleague gets in — before showing a fabric-level fix in his own car.

### Qwen 3.8 Max: The window-down trick before pickup

Win rate on this brief: 12% of 78 judgments · 69 spoken words (target 44–60, within 15%) · gate failures: allowed claims 65; follows the brief 51

**0-3s**  
Spoken: Every morning before my colleague gets in, I open all four windows for two minutes.  
Shot: Creator's hand opens the car door of a parked Maruti Swift. He leans in, sniffs, pulls back slightly.  

**3-6s**  
Spoken: Because the smoke smell is still there even after a full wash.  
Shot: Cut to his hand rolling down a window. Slight pause. He looks at the camera from inside the car.  

**6-10s**  
Spoken: Then I started spraying this on the seats and the tag.  
Shot: He picks up the Noir Drive bottle from the cupholder or seat. Holds it up briefly.  

**10-14s**  
Spoken: Coffee scent. Soaks into the fabric where the smell lives. Doesn't fade like those hanging fresheners.  
Shot: Close-up: two sprays on the fabric seat, one on the diffuser tag hanging from the rearview mirror.  

**14-18s**  
Spoken: Now I don't open the windows anymore. He actually said it smells premium.  
Shot: He sits back in the driver's seat, closes the door. Relaxed posture.  

**18-20s**  
Spoken: noirdrive.example  
Shot: Hand places the bottle back in the cupholder. Simple end card or just the bottle in frame.  
Text on screen: noirdrive.example  

- **Primary text:** If you open the windows before someone gets in your car, this is for you.
- **Headline:** Smoke smell won't leave your car?
- **Writer's hypothesis** (the judges do not see it): This ad will work for Rohan because the opening behaviour—opening windows before a colleague rides along—is his exact daily ritual, so he recognises himself in the first two seconds and keeps watching.

### Claude Fable 5.1: Windows down before pickup

Win rate on this brief: 0% of 78 judgments · 75 spoken words (target 44–60, out of range) · gate failures: allowed claims 20; follows the brief 78; holds together 1

**0-3s**  
Spoken: If you open the windows before a colleague gets in, this one's for you.  
Shot: Phone held low in a parked Swift, driver's door just opened. Hand reaches over and winds the passenger window down. Sun on the dashboard. No music.  

**3-7s**  
Spoken: Smoke doesn't sit in the air. It sits in the seats. That's why cleaning didn't fix it.  
Shot: Camera pans across the clean fabric seat and mat. Hand presses the seat fabric.  

**7-12s**  
Spoken: So I spray this on the fabric, not the air. Coffee. It soaks in and keeps going for weeks.  
Shot: Small 30 ml bottle comes into frame, label barely visible. Two sprays onto the passenger seat, one onto the hanging tag.  
Text on screen: Coffee · 188° slow-evaporation formula  

**12-16s**  
Spoken: Twenty to thirty percent fragrance oil. Most hanging fresheners are about two.  
Shot: Hand hangs the diffuser tag on the mirror. Camera lingers on the cabin, windows now rolled back up.  
Text on screen: Used in 1 million+ cars  

**16-20s**  
Spoken: A million cars already use it. Noir Drive, if you want to look.  
Shot: Camera turns toward the empty passenger seat, then down to the bottle resting in the cupholder.  
Text on screen: noirdrive.example  

- **Primary text:** Cleaned the car, still smells of smoke? The smell lives in the seats. Spray the fabric, not the air. Coffee by Noir Drive.
- **Headline:** The smell is in the seats, not the air
- **Writer's hypothesis** (the judges do not see it): This ad will work for Rohan because the first line names the exact thing he does every weekday morning, so he recognises himself before any product appears, and the fabric fact explains why his cleaning didn't work.

### GLM-5.3 Prime: Smoke Smell Before the Pickup

Win rate on this brief: 0% of 78 judgments · 77 spoken words (target 44–60, out of range) · gate failures: follows the brief 78; holds together 3; can be shot 4

**0-3s**  
Spoken: You know that smell when you open your car in the morning.  
Shot: Creator's hand opens the car door; camera close on the driver's seat from inside a parked Swift. He leans in and sniffs the seat.  
Text on screen: That smell. You know it.  

**3-7s**  
Spoken: I drive to office, and one day a colleague hops in. And I'm already wondering if he can smell it.  
Shot: Creator sits in the driver's seat, rolls down the window, checks the rearview mirror, sniffs again. Face never shown.  

**7-12s**  
Spoken: So I spray this on the seats. It's a perfume, it soaks into the fabric where the smell actually lives.  
Shot: Hand sprays the seat fabric and floor mats twice, then hangs the diffuser tag on the mirror.  
Text on screen: Coffee scent, Noir Drive  

**12-17s**  
Spoken: The HeatLock formula doesn't fade in the heat like alcohol fresheners. One bottle lasts me months.  
Shot: Creator closes the door, sits, takes a breath, nods. Shows the small bottle briefly.  
Text on screen: 1 million+ cars  

**17-20s**  
Spoken: Noir Drive. I got mine at noirdrive.example.  
Shot: Car pulls away. End card on the parked car shot.  
Text on screen: noirdrive.example  

- **Primary text:** That stale smoke smell in your car? A perfume that soaks into the fabric where it lives. Used in 1 million+ cars.
- **Headline:** Car perfume that actually lasts
- **Writer's hypothesis** (the judges do not see it): Opening on the exact morning moment he lives—opening the door, sniffing, rolling down windows before a colleague rides—makes him recognise himself in the first three seconds and keep watching.

### Gemini 4 Argon: 8:45 AM Office Pickup: Coffee

Win rate on this brief: 0% of 78 judgments · 74 spoken words (target 44–60, out of range) · gate failures: allowed claims 17; follows the brief 78; holds together 12

**0-4s**  
Spoken: You washed the car yesterday, rolled the windows down, and you're still worried your colleague will smell old smoke.  
Shot: POV from the driver's seat of a parked Maruti Swift. A man's hand hits the power window switch to roll the passenger window all the way down.  
Text on screen: 8:45 AM before office pickup  

**4-9s**  
Spoken: Airing it out doesn't work because stale smells live inside the seat fabric.  
Shot: Camera tilts down. His hand pats the grey fabric of the empty passenger seat, then lifts a 30ml Noir Drive Coffee spray bottle.  

**9-15s**  
Spoken: Instead of spraying the air, spray Noir Drive Coffee right onto the seats and mats. The twenty percent European fragrance oil soaks into the fabric.  
Shot: He sprays the Coffee perfume twice directly onto the fabric passenger seat, once on the floor mat, and once on the hanging diffuser tag.  
Text on screen: 20-30% fragrance oil  

**15-20s**  
Spoken: Now your cabin smells like roasted coffee. It's already in a million cars. Check out noirdrive.example.  
Shot: He rolls the window back up, rests the bottle in the cupholder, and checks the rearview mirror.  
Text on screen: 1 million+ cars | noirdrive.example  

- **Primary text:** Rolling the windows down before picking up a colleague? Spray the fabric where stale smells hide. 50,000+ reviews.
- **Headline:** Noir Drive Coffee Car Perfume
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because calling out the exact pre-pickup window-rolling habit stops the scroll, while explaining that the perfume soaks into seat fabric where smoke smells live makes the solution believable.

### Llama 3.1 70B: Smoke Concerns

Win rate on this brief: 0% of 78 judgments · 70 spoken words (target 44–60, out of range) · gate failures: allowed claims 77; follows the brief 78; holds together 3; can be shot 34

**0-3s**  
Spoken: You know that feeling when you get into your car and it smells of smoke?  
Shot: A close-up shot of the inside of a car, with the window rolled down, and a hint of a smoke smell  

**4-6s**  
Spoken: Even after you've cleaned it, the smell just won't go away  
Shot: The camera zooms out to show the car's interior, with a faint smoke smell lingering  

**7-10s**  
Spoken: I used to feel embarrassed when my colleagues would ride with me  
Shot: The camera shows a person (the creator) holding a Noir Drive bottle, with a subtle smile  

**11-14s**  
Spoken: But then I discovered Noir Drive, and it changed everything  
Shot: The creator sprays the Noir Drive into the air, and the camera zooms in on the bottle  

**15-18s**  
Spoken: Now my car smells like a freshly brewed coffee, every time  
Shot: The camera shows the car's interior again, but this time with a pleasant coffee scent  

**19-20s**  
Spoken: Try Noir Drive, and say goodbye to smoke smells for good  
Shot: The camera shows the Noir Drive logo and the website URL  
Text on screen: noirdrive.example  

- **Primary text:** Ditch the smoke smell, upgrade to a luxurious car scent
- **Headline:** Smoke-free car, every time
- **Writer's hypothesis** (the judges do not see it): This ad will work for Rohan because it acknowledges his problem and offers a relatable solution, making him more likely to engage with the brand

### Mistral Small 3: Smoke Smell Embarrassment

Win rate on this brief: 0% of 78 judgments · 55 spoken words (target 44–60, in range) · gate failures: allowed claims 78; follows the brief 56; holds together 5; can be shot 60

**0-3s**  
Spoken: Ever felt embarrassed about the smell in your car?  
Shot: Interior of a parked Maruti Swift, seen from the driver's seat.  

**3-6s**  
Spoken: Like when a colleague is about to get in?  
Shot: Creator opens the car door, revealing a colleague waiting outside.  

**6-9s**  
Spoken: Introducing Noir Drive, a luxury car perfume.  
Shot: Creator sprays Noir Drive on the car seat and dashboard.  

**9-12s**  
Spoken: It's alcohol-free, vegan, and lasts up to 3 months.  
Shot: Creator closes the car door, showing the colleague getting in.  

**12-15s**  
Spoken: No more smoke smells, just a fresh, luxurious scent.  
Shot: Creator driving the car, with a pleasant smell visible on the screen.  

**15-18s**  
Spoken: Try it today at noirdrive.example.  
Shot: Creator pulls over, showing the Noir Drive bottle.  

**18-20s**  
Spoken: Noir Drive. Feel the difference.  
Shot: Creator smiles, holding the Noir Drive bottle.  

- **Primary text:** Tired of the smoke smell in your car? Try Noir Drive, a luxury car perfume that lasts up to 3 months. Feel the difference today!
- **Headline:** Say Goodbye to Smoke Smells
- **Writer's hypothesis** (the judges do not see it): This ad will work for this person because it directly addresses his concern about smoke smells in his car, making him feel understood and encouraging him to try Noir Drive.